It is unfortunate that companies fall prey to circumstances they could have avoided. Too often we jump into the fire (PHIre) without considerations of our actions/behaviors in the marketplace. As ascending beings, we must practice higher standards of practical wisdom, researching and resolving ANY potential non-productive aspects. It may seem like over-kill, but look at what happens when you do not follow strategic practices.

So what are those strategic practices? They differ for every product/service, but there are appropriate questions to ask for each.